Just when we all thought skateboarding was big – Billabong is creating something even bigger.
Element Skateboards has been working under Billabong’s wings is joined by Plan B Skateboards for at least the next 10 years. Here’s the press release:
“Elementâ€™s Founder and President Johnny Schillereff said â€œThe Billabong groupâ€™s unwavering support has helped Element blaze the trails we’ve always dreamed of. Plan B is iconic and deep within the fabric of skateboarding and we couldnâ€™t be happier to unite with them. Professional skateboarders and team riders Danny Way and Colin McKay will continue to ride for and own Plan B Skateboards. Vice President Tom Jones will continue to oversee the brand and team which includes Paul Rodriguez, Ryan Sheckler, PJ Ladd and Pat Duffy.
“We are very excited to bring the Plan B family to The Billabong group and form this new skate distribution with Element,” says Colin McKay. â€œBillabong and Element clearly understand brand building. Danny, the team and I couldnâ€™t be happier with the opportunity to leverage their strengths and help Plan B reach its full potential.â€
Element and Plan B products will be available through Branch Skateboarding Distribution.”