The ‘Advertising’ Category:
Steve Berra And The Coca Cola Burn – Ride Video
August 2nd, 2010 / No Comments » / by Jonathan Young
This video clip has been receiving a lot of media coverage lately and it sure is well produced with a nice storyline behind it. I’m talking about the latest video promotion entitled “Ride” for Coca Cola’s energy drink “Burn” which was filmed by Los Angeles based Garth Davis and the skaters (Jesus Gonzalez, Eder Martinez, Mario Saenz, Angel Santiago and American Luis Tolentino), who were literally on fire, were coordinated in the video shot in Mexico City by LA-based Steve Berra, no introductions needed there!
Director: Garth Davis
Producer: Karen Sproul
Editor: Jack Hutchings at The Butchery
DOP: Grieg Fraser
VFX: Colin Renshaw, Cutting Edge
Amoeba evolves into a skateboarder?
May 5th, 2009 / No Comments » / by Jonathan Young
Wow! Some media people really think that putting skateboarding into an ad is going to make it sell. Okay, chewing gum commercials do have to bend the limits to get their product noticed but some of these advertisements really go overboard – you start wondering what else they have to take to come up with these ideas or if they have been back to the copying board, picking out old and used-up concepts and spitting them out again.
This commercial from EXTRA chewing gum show an amoeba eating a piece of gum and then developing through the well-known different states – a fish, some crawling creature, a monkey, half cavemen surfing down a hill straight into a bowl and blasting and air out – the whole time eating the same piece of gum. Nice one, sure is good for a laugh!
*Thanks to Skate and Annoy for posting this one, I just had to repost it!*
Bam Margera going ecological with Plup?
August 28th, 2008 / No Comments » / by Jonathan Young
Hmmm, somehow I don’t really think that is happening but I don’t want to be putting rumours out there now do I? Well, let me just write about what I see. Bam can be watched in an advertisement for the Finnish company Plup pushing it’s water container products in a viral ad movie circulating through the Internet under the name of “Life and Death” or I am guessing the same in Finnish – great language by the way! you never know if they are angry or happy just by listening to them talk – “Elämä ja Kuolema”. Correct me if I am wrong out there…
At the end I think the meaning of the ad is that you can beat death with these water bottles and what the company is actually doing is a cool cause. Here’s part of the statement from their website: “In Finland PLUP Ltd donates 10 euro cents from each PLUP bottle sold, directly to the Baltic Sea Action Group. These donated funds are used in full for cleaning up the Baltic Sea.
PLUP will be funding cleaning operations outside the Finnish borders as well. Wherever PLUP sells drinks in the unique bottle, a major share of the profit is donated for environmental issues. From country to country we will seek local environmental concerns and areas that are in need of help.” The bottles are made of HDPE, a highly recyclable plastic, so let’s hope that the bottles make it back to the recycling plant and not to the trash dump where they are burned and let off lovely toxic fumes for all of us to breathe.
What sort of gets me is the ecological connection and then looking back at Bam’s collection of cars, how he smashed them up and chugged loads of gasoline with a Lamborghini….well, don’t we all just have our sins in the closet somewhere, doesn’t mean one can’t change for the better.
August 27, 2010: Ricardo Batista
August 22, 2010: Jonas Wedelstädt
August 21, 2010: bill Danforth
