You have to keep the marketing machinery going to attract people to your shop, restaurant, products etc. to keep the business going. Rock bands have huge followings and kids like to follow what they get up to so how about this:
Dennys restaurant invited Taking Back Sunday, The All-American Rejects, the Plain White T’s and the Eagles of Death Metal to take over their kitchen to create a late night meal. Now you can pig out from 10 in the evening til 5 in the morning and think you are being all rock n roll. Hmmm, not too sure about this but I di have to admit: every time I’m in the States I stop by Denny’s.
– Find out what they are cooking at Denny’s Allnighter Rockstar Menu