Doing something good with skateboarding for a worthwhile cause is always a message I will proudly push with Europeskate. Breast cancer is the second most common type of cancer after lung cancer and the fifth most common cause of cancer death. Etnies has put together a product package to help support the Boarding for Breast Cancer organization, here’s the official press release – support it if you can!
“Hate is a strong word, but etnies means it when it comes to the fight against breast cancer. Together etnies and Boarding for Breast Cancer (B4BC), a non-profit, youth-based breast cancer awareness organization, have teamed up for the fourth year to release a special-edition girlâ€™s collection during October, National Breast Cancer Awareness month. In stores now, for each item sold, a percentage of the proceeds will be donated to fund breast cancer awareness and educational programs.
â€œAs a brand that encourages a healthy and active lifestyle for all girls, it is essential for us to take part in organizations that advocate the importance of breast cancer awareness, education, prevention and fun all at the same time,â€ said Jeff Taylor, etnies brand marketing manager.”
etnies has combated its hate with product designed with love, offering a special-edition girlâ€™s Perry Mid sneaker and tee shirt that will be sold online and at select stores nationwide to support the cause. The color pink is the recognized color for breast cancer awareness. Both the B4BC tee shirt and sneaker come in bold shades of pink and feature a heart ribbon graphic that represent the fight and hope for all those involved in the prevention of breast cancer.