P Rod and Ice Cube in the new Nike SB commercial

Skateboarding keeps moving up a step on the marketing ladder and the costs associated with making a buzz about the products involved. This time around Nike SB follows the celebrity route in this commercial which shows Paul Rodriguez skating through town to Ice Cube’s tune “Today Was a Good Day” and P Rod does put down several bangers in this one. Of course Ice Cube turning up at the end will put skateboarding even more into the limelight and most likely help to convince quite a few consumers to invest in P Rod’s third Nike shoe release.

Good, bad? Don’t know what to think yet – the video is very well produced so I’ll keep this post positive! Wondering when skateboarding will start getting shown like this over in Europe where skateboarding is still pretty much a kiddie’s “sport” for many.

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