This video clip has been receiving a lot of media coverage lately and it sure is well produced with a nice storyline behind it. I’m talking about the latest video promotion entitled “Ride” for Coca Cola’s energy drink “Burn” which was filmed by Los Angeles based Garth Davis and the skaters (Jesus Gonzalez, Eder Martinez, Mario Saenz, Angel Santiago and American Luis Tolentino), who were literally on fire, were coordinated in the video shot in Mexico City by LA-based Steve Berra, no introductions needed there!
Director: Garth Davis
Producer: Karen Sproul
Editor: Jack Hutchings at The Butchery
DOP: Grieg Fraser
VFX: Colin Renshaw, Cutting Edge